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BrandZone allows customers to display integrated text, logo, image, and video in a structured and uniform manner on a prominent position of the search result page or in vertical search products, such as Baidu Knows. Customers can choose different mix of our service offerings to optimize their return on investment. Our other marketing services comprise display-based marketing services and other online marketing services based on performance criteria other than cost-per-click. It is powered by Baidu AI in order to better match goods and services providers with their targeted audience while optimizing user experience. Search marketing services are mainly provided to customers through our proprietary online marketing system which drives monetization efficiency by improving relevance in paid search and optimizing value for our customers.ДЇeed marketing services usually comprise image-based or video-based advertising, appearing between the feed headlines or within the feed content. As our partners adopt Smart Mini Programs and Managed Page, some of them have begun to use these properties as their landing page, in lieu of their own mobile apps and websites. Customers may choose to purchase search, feed and other online marketing services and have the option to set daily allowances targeting users by geography in China and specify the time period for their campaign. We charge our customers on a cost-per-click basis. Our auction-based P4P services allow customers to bid for priority placement of paid sponsored links and reach users who search for information related to their products or services. Managed Page comes with industry-specific templates and is designed to provide users with more reliable and secure information.

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Site owners may open an account on our platform, use our tools and services powered by AI and engage with users without having to maintain their own site and pay for server, software and bandwidth costs. Managed Page is a hosted mobile alternative for website owners. Launched in July 2018, Smart Mini Program has seen large user growth, with MAUs of Smart Mini Program reaching 414 million in December 2020.

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Users can now search for and access content and services that historically were only available in standalone apps within Baidu App, without having to download and maintain so many apps on their phones. App developers may share their content and services in Baidu App with native-app like experience through increasingly popular applets, known as Smart Mini Program. BJH publisher accounts reached 3.8 million in December 2020, representing a growth of 48% over the same period in 2019.

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Our publisher network aggregates articles, photos, short videos, live videos, and augmented reality clips from MCNs, media outlets, and other professional sources, for distribution through search, feed, and short video products.

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